10+ years of crafting digital presence that converts.
ViaRL Media brings a decade of hands-on expertise across music & entertainment, health & wellness, service industries, and more — building brand narratives that turn audiences into communities.
I'm Via — social media strategist, digital marketing specialist, and founder of ViaRL Media. With over a decade in the field, I've built and scaled digital presences for artists, entrepreneurs, wellness practitioners, service businesses, and everything in between.
My approach is rooted in authentic storytelling, data-driven strategy, and cultural intelligence. I don't just manage accounts — I build ecosystems where brands connect deeply with the people who matter most to them.
Based in Jacksonville, FL, I work with clients locally and globally, bringing the same level of intention to every project regardless of scale.
Platform audits, competitive analysis, content calendars, and 90-day roadmaps aligned with your business goals and audience behavior.
Compelling copy, scroll-stopping visuals, short-form video concepts, and branded content designed to resonate and retain attention.
Active engagement, reputation management, and relationship-building that transforms followers into loyal brand advocates.
Targeted campaigns on TikTok, Meta, and LinkedIn — optimized for reach, engagement, and conversions at any budget level.
Monthly performance reports with clear metrics, audience insights, and strategic pivots — so you always know your ROI.
Define your tone, messaging pillars, and visual identity guidelines so your brand speaks with consistency everywhere it shows up.
These are real analytics from real campaigns — no estimates, no projections. This is what strategic social media management actually delivers.
A targeted TikTok promotion campaign that generated over 106,000 video views and nearly 1,000 new followers in 28 days — with 10,600 likes and strong engagement metrics across profile views and shares.
Pure organic content strategy generated over 62K video views and reached 47,777 unique accounts in a single week — a greater than 999% jump in both reach and engagement from the prior period.
A 30-day Instagram growth campaign that achieved 286% net follower growth — building a highly engaged US-based audience with peak active times identified for maximum post performance.
Audience analysis revealing precision targeting results — the core 25–34 demographic captured across both genders, with top city penetration in Chicago, Atlanta, Houston, Philadelphia, and the Bronx.
Artist branding, album drops, tour promotion, fan community building, and streaming growth.
Coaches, practitioners, and wellness brands — growth rooted in authenticity and community trust.
Plumbers, contractors, electricians — turning skilled tradespeople into trusted local brands online.
Professional services and B2B companies — LinkedIn growth, thought leadership, lead generation.
Product launches, seasonal campaigns, and social commerce that drives measurable sales.
Mission-driven brands and cultural organizations that need their story told with depth and dignity.
A 30–60 min deep dive into your brand, goals, audience, and current digital presence. No templates — every strategy begins with listening.
A full platform audit and custom strategy document: content pillars, posting cadence, platform priorities, and 90-day roadmap.
Batched content production, scheduling, and execution — freeing up your time while maintaining high-quality, consistent output.
Daily management, comment responses, DM handling, and audience nurturing to build authentic relationships at scale.
Monthly analytics reports with plain-language insights, KPI tracking, and strategic adjustments to keep growth compounding.
ViaRL Media didn't just manage our accounts — they built us a community. Our engagement tripled in 90 days and our brand finally felt like us.